I’m Pauline Tang – a UI UX Design practitioner and Lead for various digital transformation projects here in Kuala Lumpur, Malaysia. Please browse through some of my portfolio work listed in this website. The projects listed contain private and confidential information, please do not circulate this website and information in it to any parties.
Email: tyx2800@gmail.com
My design process shares as a common variation among the standard design thinking process, IDEO’s Human Centered Design Model, and the Double Diamond Design Process Model. This holistic approach allows me to approach each project with a well-rounded perspective, and tailor the design process to the specific needs of the project. By utilizing the strengths of each model and being adaptable in my approach, I am able to deliver design solutions that are both effective and user-centered.
However, throughout my past work experiences, I realized that not all projects can be approached clinically with a process. It all boils down to empathy for me, where understanding the user’s needs and pain points is of utmost importance in order to deliver design solutions that are truly impactful and meaningful.
↓ Click into each project to learn more about my challenges and creation process.
Note: The projects below contain private and confidential information, please do not circulate this website and information in it to any parties.